Submission Guidelines

A press release reports something that happened. If you cannot answer these four questions, it is not ready yet:

• What is the event? Something specific occurred — not an opinion, an ambition, or an ongoing state of affairs.
• When did it happen, or when will it? A real date, not 'recently' or 'soon'.
• Who can be quoted? A named person with a real job title who has approved being quoted.
• What can be checked? Figures, names, locations, and dates a journalist could verify.

'We are a great company' is not news. 'We opened a second facility in Lyon on 12 March and hired 40 people' is.

• Company launches and milestones
• Funding, partnerships, and expansions
• New products, services, and research
• Leadership announcements
• Events with a legitimate business or public-interest angle
• Awards, certifications, and accreditations you have actually received

• Misleading promotional claims
• Adult, gambling, dating, drugs, weapons, and illegal activity
• Unverified crypto, NFT, DeFi, or medical claims
• Political content
• Defamatory statements or unsupported legal allegations
• Get-rich-quick, affiliate, or misleading marketing schemes

Some things get a release rejected, and some create a problem for you long after publication. We will not write either:

• Invented statistics, or figures you cannot evidence if challenged.
• Unsupported superlatives — 'the best', 'the first', 'the leading', 'the only' — unless you can point to the source that establishes it.
• Claims about named competitors, favourable or otherwise.
• Medical, health, or treatment-outcome claims.
• Financial performance claims, projected returns, or anything that reads as investment advice.
• Quotes attributed to a person who has not approved them.
• Anything you cannot show us evidence for if an editor asks.

This is not us being difficult. An unsupported claim is the most common reason a release is rejected, and the hardest thing to undo once it is published.

• Recommended length: 400–800 words
• Written in third person, in newsroom style
• A factual, complete headline
• Valid company and contact information
• Maximum 5 links in the body
• No excessive hype, all caps, or exclamation marks
• Final submissions cannot be changed after entering distribution

Run through this. If you can tick all six, we can write your release today:

• Something specific has happened, or has a confirmed date.
• I have the figures, names, and dates, and they are accurate.
• I have a named person who has agreed to be quoted.
• I can evidence every claim in it if someone asks.
• I have the right to any logo or image I am sending.
• I understand that once it publishes, it is very difficult to remove.

Not sure about one of them? Ask us before you order, not after: admin@pressreadynews.com.