Your numbers

Explore the economics of one customer

Arithmetic on your own figures. Change any input and every number below updates.

Plan

Average revenue from one customer

What one customer pays you, on average.

Gross margin

What is left after the direct cost of serving them.

Hypothetical customers attributed or assisted

A number you want to test — not a number we predict.

Attribution share

Set this below 100% when other channels also contributed to the same customer.

Example scenario — not typical results.

Break-even attributed customers

How many customers would have to be credited to this campaign before it pays for itself.

That is 0.25 customers' worth of gross profit. Rounded up, because a campaign is not paid for by a fraction of a customer.

Gross profit per customer

$1,200

Hypothetical attributable gross profit

$1,200

Gross-profit-to-cost multiple

4.01×

Illustrative net return

+301%

Illustrative arithmetic only — not a forecast or guarantee. PRESSREADY does not predict that press-release distribution will generate customers, leads, revenue, rankings or financial returns. Only treat a financial result as PR ROI when the business outcome can be credibly attributed to the campaign.