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This is an illustrative example written by PRESSREADY to demonstrate our writing. The company described is fictional.

Startup funding announcement press release example

Halden Robotics Raises $12 Million to Bring Warehouse Automation to Mid-Sized Facilities

Series A led by Camber Ventures will fund deployments across North America and take the engineering team from 24 to 60

BOSTON, Massachusetts — 4 March 2026

Halden Robotics, which builds autonomous picking systems for mid-sized warehouses, has closed a $12 million Series A funding round led by Camber Ventures. Existing investors Northgate Capital and Fielder Partners also participated. The company will use the funding to expand deployments across North America and to grow its engineering team from 24 people to 60 over the next 18 months.

Founded in 2022, Halden builds picking arms for warehouses between 50,000 and 200,000 square feet — facilities its founders describe as too small to justify the systems built for national distribution centres, and too large to run efficiently on manual picking alone. The company's systems are currently installed in 11 facilities across the United States and Canada.

“Warehouse automation was designed for the largest buildings in the world, and priced accordingly. The operators we work with run three shifts and cannot take a facility offline for a six-month installation. Every design decision we make starts from that constraint.”
— Ana Vasquez, co-founder and chief executive officer, Halden Robotics

The round follows a $3.1 million seed raise closed in June 2024. Halden's systems completed 4.2 million picks in the twelve months to January 2026, according to figures the company reports to its customers. Installation takes an average of nine days per facility and is carried out between shifts.

Alongside the funding, Halden has appointed Marcus Boone as vice president of deployment. Boone previously led warehouse operations at a third-party logistics provider in the Midwest. The company will open a second office in Columbus, Ohio in the third quarter of 2026 to support customers in the region.

Approximately half of the new funding is allocated to engineering, with the remainder split between the Columbus office and holding inventory of replacement arms closer to customer sites. Halden currently ships spare units from Boston, which the company says has been the largest single cause of downtime at customer facilities.

Camber Ventures partner Elise Toma will join the Halden board as part of the transaction.

About Halden Robotics

Halden Robotics builds autonomous picking systems for mid-sized warehouse operators in North America. Founded in 2022 and headquartered in Boston, Massachusetts, the company works with third-party fulfilment providers, manufacturers, and regional distributors. Further information is available at haldenrobotics.example.

Media contact

Priya RamanDirector of Communications, Halden Roboticspress@haldenrobotics.example+1 617 555 0143

The reasoning

Why this release works

The decisions behind the writing above — what each choice is doing, and what the ordinary alternative would have cost.

  1. The headline leads with what changed, not who it happened to

    "Raises $12 Million to Bring Warehouse Automation to Mid-Sized Facilities" gives the amount and the purpose in one line. An editor scanning a queue decides from the headline alone whether there is a story. A headline built around the company name — "Halden Robotics Announces Exciting New Funding" — makes them read the first paragraph to find out anything, and most will not.

  2. The first paragraph answers who, what, when and how much

    Amount, lead investor, participating investors, and the use of funds are all in the opening sentence group. That is deliberate: releases get truncated by aggregators, and everything below the first paragraph may be cut. Anything essential that sits in paragraph four is a fact you have chosen to risk losing.

  3. The size definition does the positioning work

    "Between 50,000 and 200,000 square feet — too small to justify the systems built for national distribution centres" tells a reader who has never heard of this market exactly where the company sits. Specific numbers replace an adjective. "Innovative automation solutions" would have said nothing and could describe any of two hundred companies.

  4. The quote makes an argument instead of expressing enthusiasm

    The chief executive explains a constraint that shapes the product: operators cannot take a facility offline for six months. That is a sentence only someone in this business would say. Compare the quote most releases carry — "we are thrilled to partner with such a fantastic investor" — which conveys no information and is the first thing an editor cuts.

  5. The numbers are attributed and checkable

    "4.2 million picks in the twelve months to January 2026, according to figures the company reports to its customers" names the source and the period. Attribution is what separates a fact from a boast. A release that says "millions of picks" invites an editor to wonder what else is vague.

  6. The boilerplate is short and the contact is a real route in

    Four lines of company description and a named person with a direct email and phone number. A journalist who wants one clarification will take the path of least resistance, and info@ with no name is not it. The boilerplate is also where the fictional .example domain sits — on a live release this is the paragraph most often reused verbatim by outlets, so it is worth getting exactly right.

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