We have not raised yet. Is there anything worth announcing?

Usually yes. A launch, a first named customer, an accelerator place, or a senior hire are all announceable and all appear in searches. Funding is the most common startup announcement, not the only valid one. What matters is whether something factually changed — an editor can tell the difference between a change and a restatement of what you already do.

Can we announce a round before the money lands?

Only if the round is signed and you are permitted to talk about it. Announce a round that later changes and you have created a public record you have to correct, which is worse than being a few weeks late. If a lead investor has asked you to hold, hold — we can write it now and submit when you say go.

Do we have to name the investors or the amount?

No. Plenty of announcements say a round closed without giving the figure or the full list. Naming investors is stronger when you have their agreement, and weaker than saying nothing if you do not. Tell us what you can disclose and we write to that.

Is a press release still relevant when everyone announces on social?

They do different jobs. A post reaches the people who already follow you, on the day. A release creates a dated, indexed record for the person who looks you up in six months and has never heard of you. Most startups end up wanting both.

Will this get us covered by a technology publication?

We cannot promise that, and nobody honestly can — a journalist's decision to write about you is theirs. What we do is write the release and submit it to a network of outlets that publish business announcements. If your approved release does not publish, you are refunded in full.

Startup press release distribution

A startup's problem is not that nobody has heard of it. The problem is that everything a stranger can find was written by the startup itself — the site, the landing page, the founder's own posts.

Investors run a search before a second meeting. Senior candidates run one before replying to a recruiter. When that search returns nothing but your own marketing, the company reads as an idea rather than a business that is actually happening.

Startup press release distribution puts a dated, third-party record of your milestones somewhere other than your own domain.

Worth announcing

What startup companies announce

A funding round — pre-seed through Series B
Acceptance into an accelerator or a startup programme
A founding team hire, or a first senior appointment
A product launch, or coming out of private beta
A first enterprise customer, or a signed pilot
A pivot, a rebrand, or a new company name
A patent filing or a research result

The case

Why startup announcements need distribution

The clearest reason is the investor search. Diligence is not a formal process at the early stage — it is a partner typing your company name into Google between meetings. A page of independent announcements reads very differently from a page of your own ads, and the difference costs nothing to create but cannot be manufactured retroactively.

The second reason is recruiting. An engineer leaving a stable job to join eight people needs evidence that the company is real and moving. Dated announcements do that work in a way a careers page cannot, because the reader knows you did not write the timestamp.

The third is that early-stage news has a short shelf life and no second chance. A round closes once. If it is not announced while it is still news, the moment passes, and the company is left explaining last year's momentum in this year's meetings.

The offer

Pick your reach

Same three plans, same one-time payment, whatever the sector. The writing, the approval round, the submission and the report are in all three.

Starter
Build the foundation
$299one-time
Businesses that want professional writing and distribution around one factual announcement.
Start my release — $299
- Angle developed and release written for you
- One approval round before submission
- Distribution to 400+ publishers
- Industry and regional sites
- 5 links · 3 images · 1 video
- Permanent placement — stays live
- Structured for Google, Bing, and Yahoo
- Full report with live links
- Email support
Growth
Expand the campaign
$549one-time
Announcements that should also reach broadcast networks and be structured for machine readers.
Choose Growth — $549
Everything in Starter, plus
- Distribution to 500+ publishers
- 100+ premium TV and radio networks
- Structured markup that AI crawlers can read
- Same-day distribution on working days
- Email and chat support
Premium
Most popular
The broadest package
$799one-time
Major launches, partnerships and company milestones.
Choose Premium — $799
Everything in Growth, plus
- AP News — included, not an add-on
- USA Today — included, not an add-on
- Barchart and Street Insider — included
- Yahoo Finance, Business Insider, and The Sun
- 20+ premium high-traffic outlets, strong North American coverage
- Priority handling

Professional writing included
Approval before submission
One-time payment
Distribution report
No recurring retainer

Publication and specific outlets remain subject to editorial review and availability.

Read the writing

See a startup press release example

A complete, professionally written startup funding announcement — the full release, plus a breakdown of the decisions behind it. The company described is fictional.

Read the startup funding announcement example

Also worth reading: SaaS press release distribution and fintech press release distribution.

Risk reversal

Your release should publish — or the refund policy applies

You approve the final release before we submit it. If your approved release is rejected by the network, or does not publish, you get the full amount back. You do not need to argue for it.

You control the draft
Nothing is submitted until you approve it in writing.
We handle the process
We develop the angle, write the release, and submit the version you approved.
Publication protection
If it does not publish under the conditions in the policy, the refund policy applies.

Read the refund policy

Objections

Startup press release questions

Usually yes. A launch, a first named customer, an accelerator place, or a senior hire are all announceable and all appear in searches. Funding is the most common startup announcement, not the only valid one. What matters is whether something factually changed — an editor can tell the difference between a change and a restatement of what you already do.
Only if the round is signed and you are permitted to talk about it. Announce a round that later changes and you have created a public record you have to correct, which is worse than being a few weeks late. If a lead investor has asked you to hold, hold — we can write it now and submit when you say go.
No. Plenty of announcements say a round closed without giving the figure or the full list. Naming investors is stronger when you have their agreement, and weaker than saying nothing if you do not. Tell us what you can disclose and we write to that.
They do different jobs. A post reaches the people who already follow you, on the day. A release creates a dated, indexed record for the person who looks you up in six months and has never heard of you. Most startups end up wanting both.
We cannot promise that, and nobody honestly can — a journalist's decision to write about you is theirs. What we do is write the release and submit it to a network of outlets that publish business announcements. If your approved release does not publish, you are refunded in full.

Announcing something in startups?

Pick a plan and we start with the intake email. Nothing is submitted until you approve the final draft.

Get my press release published Check my announcement first

Writing included · Plans from $299 · One-time payment

Your announcement is most useful while it's still timely.

Not sure it's distribution-ready? Send it to us first and we'll tell you what we need.