We ship every two weeks. What actually deserves a release?

Not the two-week cadence. A release earns an announcement when it changes what the product is or who can buy it — a new module, a platform rather than a feature, a category you could not serve before. Shipping velocity is a blog subject. Announcing routine updates as news trains readers to ignore you.

Can we announce a customer or revenue milestone?

Yes, if the number is real and you are willing to have it quoted back to you. 'Passed 1,000 customers' or a stated ARR figure both work. Naming a specific customer requires their written permission, without exception — that is their brand, not yours.

Should an integration announcement mention the other platform by name?

That depends on their rules. Many platforms have published guidelines on how their name and marks may be used, and some require review before you announce. Check first. If naming them is restricted, the announcement still works described by category.

Does announcing SOC 2 actually help?

It is one of the most useful SaaS announcements, because it removes a specific blocker rather than adding general awareness. Security reviewers want a dated, external source. Give them one and you remove a round trip from every enterprise deal that follows.

Will this help people find us in search?

An indexed announcement is a public page about your company that you did not publish, and it can support discoverability. We will not tell you it produces rankings or traffic — that depends on your market, your competitors, and search engines nobody here controls. Anyone promising you rankings is guessing.

SaaS press release distribution

Software is rarely bought by one person any more. A champion inside the company wants your product, and then has to defend it to a manager, a security reviewer, and someone in finance who has never heard of you.

That champion is doing unpaid sales work on your behalf, in meetings you are not in, armed only with what they can find. If everything they can find is your own website, the easiest decision in the room is to pick the vendor somebody already recognises.

SaaS press release distribution gives the internal champion third-party material to point at.

Worth announcing

What SaaS companies announce

A funding round or an acquisition
A major release, a platform launch, or a new product line
An integration with a platform your customers already use
A compliance milestone — SOC 2, ISO 27001, HIPAA, GDPR
An ARR, seat count, or customer number milestone
An executive hire, or a new board appointment
Opening a new region, data centre, or support timezone

The case

Why SaaS announcements need distribution

The first job is arming the champion. Procurement and security reviewers ask whether a vendor is established and whether it will still exist at renewal. A dated, independent announcement is something your champion can paste into a thread; a link to your homepage is not, because everyone in the thread knows who wrote it.

The second is the integration audience. When you announce a connection to a platform your customers already run, you become findable by people searching for that platform rather than for you. That is a different and usually larger audience than your own brand searches, and it is the one that produces inbound you did not pay for.

The third is churn-side reassurance. Renewal conversations go better when the year contained visible movement. A customer who can see that the product shipped, certified, and hired is a customer with a reason to renew that has nothing to do with switching costs.

The offer

Pick your reach

Same three plans, same one-time payment, whatever the sector. The writing, the approval round, the submission and the report are in all three.

Starter
Build the foundation
$299one-time
Businesses that want professional writing and distribution around one factual announcement.
Start my release — $299
- Angle developed and release written for you
- One approval round before submission
- Distribution to 400+ publishers
- Industry and regional sites
- 5 links · 3 images · 1 video
- Permanent placement — stays live
- Structured for Google, Bing, and Yahoo
- Full report with live links
- Email support
Growth
Expand the campaign
$549one-time
Announcements that should also reach broadcast networks and be structured for machine readers.
Choose Growth — $549
Everything in Starter, plus
- Distribution to 500+ publishers
- 100+ premium TV and radio networks
- Structured markup that AI crawlers can read
- Same-day distribution on working days
- Email and chat support
Premium
Most popular
The broadest package
$799one-time
Major launches, partnerships and company milestones.
Choose Premium — $799
Everything in Growth, plus
- AP News — included, not an add-on
- USA Today — included, not an add-on
- Barchart and Street Insider — included
- Yahoo Finance, Business Insider, and The Sun
- 20+ premium high-traffic outlets, strong North American coverage
- Priority handling

Professional writing included
Approval before submission
One-time payment
Distribution report
No recurring retainer

Publication and specific outlets remain subject to editorial review and availability.

Read the writing

See a SaaS press release example

A complete, professionally written SaaS platform launch — the full release, plus a breakdown of the decisions behind it. The company described is fictional.

Read the SaaS platform launch example

Also worth reading: fintech press release distribution and startup press release distribution.

Risk reversal

Your release should publish — or the refund policy applies

You approve the final release before we submit it. If your approved release is rejected by the network, or does not publish, you get the full amount back. You do not need to argue for it.

You control the draft
Nothing is submitted until you approve it in writing.
We handle the process
We develop the angle, write the release, and submit the version you approved.
Publication protection
If it does not publish under the conditions in the policy, the refund policy applies.

Read the refund policy

Objections

SaaS press release questions

Not the two-week cadence. A release earns an announcement when it changes what the product is or who can buy it — a new module, a platform rather than a feature, a category you could not serve before. Shipping velocity is a blog subject. Announcing routine updates as news trains readers to ignore you.
Yes, if the number is real and you are willing to have it quoted back to you. 'Passed 1,000 customers' or a stated ARR figure both work. Naming a specific customer requires their written permission, without exception — that is their brand, not yours.
That depends on their rules. Many platforms have published guidelines on how their name and marks may be used, and some require review before you announce. Check first. If naming them is restricted, the announcement still works described by category.
It is one of the most useful SaaS announcements, because it removes a specific blocker rather than adding general awareness. Security reviewers want a dated, external source. Give them one and you remove a round trip from every enterprise deal that follows.
An indexed announcement is a public page about your company that you did not publish, and it can support discoverability. We will not tell you it produces rankings or traffic — that depends on your market, your competitors, and search engines nobody here controls. Anyone promising you rankings is guessing.

Announcing something in SaaS?

Pick a plan and we start with the intake email. Nothing is submitted until you approve the final draft.

Get my press release published Check my announcement first

Writing included · Plans from $299 · One-time payment

Your announcement is most useful while it's still timely.

Not sure it's distribution-ready? Send it to us first and we'll tell you what we need.