Real estate press release distribution
Real estate is not won on national awareness. It is won on being the name people in one market associate with activity in that market — the developer who is building, the brokerage that is transacting, the firm that is expanding.
That reputation is built by being visible repeatedly, over years, in the places where owners, investors and municipal readers look. It is not built by a website, because everyone has one and nobody reads a competitor's.
Real estate press release distribution turns each project milestone into a dated public record that accumulates into exactly that kind of local authority.
Worth announcing
What real estate companies announce
- A groundbreaking, or the start of construction
- A property or portfolio acquisition
- A development completion, or a topping out
- A leasing milestone, or a significant anchor tenant
- Expansion into a new market or submarket
- Brokerage growth — a new office, or a team joining
- A rezoning approval, or a planning permission granted
The case
Why real estate announcements need distribution
The first reason is that this industry rewards accumulation rather than reach. One announcement does little. Twelve announcements across three years produce a searchable record of continuous activity, which is what an owner comparing two firms is actually looking for when they check whether you are still busy.
The second is the capital audience. Investors and lenders evaluating a sponsor look for evidence of a track record that is not a pitch deck. Dated announcements of acquisitions and completions are the cheapest form of that evidence, and unlike a deck they were published at the time rather than assembled afterwards.
The third is that property news has a genuinely interested public readership. Groundbreakings and completions get read by people who live near the site, sit on planning committees, or are deciding where to lease. Very few B2B announcements have a natural audience that is already paying attention.
The offer
Pick your reach
Same three plans, same one-time payment, whatever the sector. The writing, the approval round, the submission and the report are in all three.
- Start my release — $299
Starter
Build the foundation
$299one-time
Businesses that want professional writing and distribution around one factual announcement.
- Angle developed and release written for you
- One approval round before submission
- Distribution to 400+ publishers
- Industry and regional sites
- 5 links · 3 images · 1 video
- Permanent placement — stays live
- Structured for Google, Bing, and Yahoo
- Full report with live links
- Email support
- Choose Growth — $549
Growth
Expand the campaign
$549one-time
Announcements that should also reach broadcast networks and be structured for machine readers.
Everything in Starter, plus
- Distribution to 500+ publishers
- 100+ premium TV and radio networks
- Structured markup that AI crawlers can read
- Same-day distribution on working days
- Email and chat support
- Choose Premium — $799
Premium
Most popular
The broadest package
$799one-time
Major launches, partnerships and company milestones.
Everything in Growth, plus
- AP News — included, not an add-on
- USA Today — included, not an add-on
- Barchart and Street Insider — included
- Yahoo Finance, Business Insider, and The Sun
- 20+ premium high-traffic outlets, strong North American coverage
- Priority handling
- Professional writing included
- Approval before submission
- One-time payment
- Distribution report
- No recurring retainer
Publication and specific outlets remain subject to editorial review and availability.
Read the writing
See a real estate press release example
A complete, professionally written real estate development announcement — the full release, plus a breakdown of the decisions behind it. The company described is fictional.
Also worth reading: ecommerce press release distribution and startup press release distribution.
Risk reversal
Your release should publish — or the refund policy applies
You approve the final release before we submit it. If your approved release is rejected by the network, or does not publish, you get the full amount back. You do not need to argue for it.
You control the draft
Nothing is submitted until you approve it in writing.
We handle the process
We develop the angle, write the release, and submit the version you approved.
Publication protection
If it does not publish under the conditions in the policy, the refund policy applies.
Objections
Real estate press release questions
Usually yes, and it is worth settling before you write. Transactions often have confidentiality terms, and a joint venture may need all sides to sign off on how each is described. Deal terms and prices are frequently restricted. Tell us what has been cleared and we write to that.
Yes, if the milestone is real — planning permission granted, financing closed, or a construction start scheduled with a date. Announcing an intention with no approval behind it invites a correction later, and in this market people remember the project that was announced twice.
Distribution is US-anchored with international syndication. We do not place releases in country-specific local press, so if a named regional title is the goal, this is not the right tool. What you get instead is a durable, indexed record that appears when someone searches the project, the address, or your firm — which is how most people actually find it.
Only when it is public or cleared for release. Prices carry weight and get quoted, so an approximate figure published as fact becomes a problem. Where the number is restricted, the announcement holds up perfectly well on square footage, unit count, and timeline.
Tie it to project milestones rather than a calendar. Most firms have between three and six genuine announcements a year — an acquisition, a groundbreaking, a completion, a leasing milestone. That cadence builds a record without publishing anything an editor would consider filler.
Announcing something in real estate?
Pick a plan and we start with the intake email. Nothing is submitted until you approve the final draft.
Writing included · Plans from $299 · One-time payment
Your announcement is most useful while it's still timely.
Not sure it's distribution-ready? Send it to us first and we'll tell you what we need.