Is a single product launch enough to announce?

It depends on whether anything is genuinely new. A new category, a first physical product, a material change in what you sell, or a collaboration all carry news. A restock or a routine colourway usually does not, and a release that reads as an advert is the kind editors reject. If we think a launch is too thin, we will tell you before you pay.

Can we include product images and a link to the store?

Yes. Releases carry up to 5 links, 3 images and 1 video in the body. A direct product link is normal and expected. What we cannot do is write it as ad copy — discount codes, urgency language and superlatives are the fastest way to have a release declined.

Should we announce our peak season numbers?

Only figures you can stand behind if asked. A percentage growth, a units-sold figure, or a record day are all announceable when they are accurate. Vague claims like 'record-breaking' with nothing attached tend to read as filler, and you cannot substantiate them if an editor queries it.

We sell on a marketplace rather than our own site. Does that change anything?

No. The release describes the brand and the announcement, and links where you want traffic to go. Brands selling primarily through a marketplace often have the most to gain, because the marketplace listing is the only public page about them and it is not theirs.

How quickly can we get a seasonal announcement out?

Most approved releases publish within 0–12 hours of submission. The part that takes real time is the intake and your approval round, so for anything tied to a date, start about a week ahead rather than the day before.

Ecommerce press release distribution

Online storefronts have converged. The same themes, the same product photography, the same reviews widget — which means a shopper deciding whether to trust a brand cannot tell a ten-year-old business from a store that opened on Tuesday.

That ambiguity costs money in two places: at the checkout, where a first-time buyer hesitates, and in the inbox of a retail buyer or marketplace category manager deciding whether your brand is established enough to stock.

Ecommerce press release distribution creates a public record of the brand that exists independently of the storefront.

Worth announcing

What ecommerce companies announce

A new product line, or a major collection drop
Expansion onto a new marketplace or into a new country
A record trading period — a peak season or a sales milestone
A fulfilment or logistics agreement that changes delivery times
A sustainability certification or an ethical sourcing audit
Opening a physical store, or launching direct-to-consumer
A licensing deal or a brand collaboration

The case

Why ecommerce announcements need distribution

The first job is buyer confidence at the moment of doubt. A shopper who is unsure about a brand will search the name before entering card details. What they find on that search is the difference between an abandoned basket and an order, and it is one of the few trust signals a store cannot fake with a plugin.

The second is wholesale and marketplace access. Category managers and retail buyers are assessing whether a brand will still exist next season and whether it will embarrass them. Independent announcements of expansions, certifications and supply agreements answer that question in the format those buyers already read.

The third is that retail news is seasonal and dated in a way other industries' news is not. A collection, a peak-season result, or a store opening is tied to a window. Announced inside that window it is news; announced afterwards it is a page nobody reads.

The offer

Pick your reach

Same three plans, same one-time payment, whatever the sector. The writing, the approval round, the submission and the report are in all three.

Starter
Build the foundation
$299one-time
Businesses that want professional writing and distribution around one factual announcement.
Start my release — $299
- Angle developed and release written for you
- One approval round before submission
- Distribution to 400+ publishers
- Industry and regional sites
- 5 links · 3 images · 1 video
- Permanent placement — stays live
- Structured for Google, Bing, and Yahoo
- Full report with live links
- Email support
Growth
Expand the campaign
$549one-time
Announcements that should also reach broadcast networks and be structured for machine readers.
Choose Growth — $549
Everything in Starter, plus
- Distribution to 500+ publishers
- 100+ premium TV and radio networks
- Structured markup that AI crawlers can read
- Same-day distribution on working days
- Email and chat support
Premium
Most popular
The broadest package
$799one-time
Major launches, partnerships and company milestones.
Choose Premium — $799
Everything in Growth, plus
- AP News — included, not an add-on
- USA Today — included, not an add-on
- Barchart and Street Insider — included
- Yahoo Finance, Business Insider, and The Sun
- 20+ premium high-traffic outlets, strong North American coverage
- Priority handling

Professional writing included
Approval before submission
One-time payment
Distribution report
No recurring retainer

Publication and specific outlets remain subject to editorial review and availability.

Read the writing

See an ecommerce press release example

A complete, professionally written ecommerce product launch — the full release, plus a breakdown of the decisions behind it. The company described is fictional.

Read the ecommerce product launch example

Also worth reading: startup press release distribution and real estate press release distribution.

Risk reversal

Your release should publish — or the refund policy applies

You approve the final release before we submit it. If your approved release is rejected by the network, or does not publish, you get the full amount back. You do not need to argue for it.

You control the draft
Nothing is submitted until you approve it in writing.
We handle the process
We develop the angle, write the release, and submit the version you approved.
Publication protection
If it does not publish under the conditions in the policy, the refund policy applies.

Read the refund policy

Objections

Ecommerce press release questions

It depends on whether anything is genuinely new. A new category, a first physical product, a material change in what you sell, or a collaboration all carry news. A restock or a routine colourway usually does not, and a release that reads as an advert is the kind editors reject. If we think a launch is too thin, we will tell you before you pay.
Yes. Releases carry up to 5 links, 3 images and 1 video in the body. A direct product link is normal and expected. What we cannot do is write it as ad copy — discount codes, urgency language and superlatives are the fastest way to have a release declined.
Only figures you can stand behind if asked. A percentage growth, a units-sold figure, or a record day are all announceable when they are accurate. Vague claims like 'record-breaking' with nothing attached tend to read as filler, and you cannot substantiate them if an editor queries it.
No. The release describes the brand and the announcement, and links where you want traffic to go. Brands selling primarily through a marketplace often have the most to gain, because the marketplace listing is the only public page about them and it is not theirs.
Most approved releases publish within 0–12 hours of submission. The part that takes real time is the intake and your approval round, so for anything tied to a date, start about a week ahead rather than the day before.

Announcing something in ecommerce?

Pick a plan and we start with the intake email. Nothing is submitted until you approve the final draft.

Get my press release published Check my announcement first

Writing included · Plans from $299 · One-time payment

Your announcement is most useful while it's still timely.

Not sure it's distribution-ready? Send it to us first and we'll tell you what we need.